Users can swipe through or tap to display the image and launch the landing page.Ī number of brands were given early access to the new ad format, including Cheerios, Everlane, COVERGIRL and DSW. The Carousel will be displayed in user feeds like any other Pin. Businesses will be able to feature different products or experiences, or tell a story relating to their brand. It’s similar to Facebook’s carousel ads and each of the swipeable slots can have its own image, title, description and landing page. Their new ad format, launched last week, is the Promoted Carousel which allows businesses to showcase 5 different images within one ad unit. Pinterest is a social media platforms which epitomises the visual experience.
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